An unexpected but welcomed new element to my career this year I has been the increase in freelance graphic design projects coming my way. Most SBP readers know that I went to school for interior design, not graphic design but I've always been a techie & an artist so graphic design just fits me naturally; I get it! I've been studying it, and learning the necessary software for years now. By no means am I the best out there, in fact, I feel that my abilities are still in the incubation phase, but nevertheless, I love working with clients to make their visions reality.
One of the many challenges of freelancing, however, is effectively discerning the vision of your client right away, to save yourself time & make your client happy as quickly as possible.
I thought it would be cool to show you a behind the scenes of the development of a logo for one of my recent clients.This client has an online magazine in the works called 'Sweet Tooth'. When we spoke she indicated that she wanted the logo to be feminine & fun, with pink & stylish font. Immediately I thought of candy wrappers and started sketching. I always sketch out ideas on a sheet of paper, which unfortunately I wasn't able to scan for this post.
Then I take those notes and translate them into Photoshop. I spent a lot of time on these, creating texture and pattern, playing with fonts, getting the pink exactly right....



You can click to see larger versionsWhen I sent these off to her I just knew she would love at least one of them! But here's the thing... Although she liked them a lot... They weren't what she wanted at all! She was thinking of a logo style more inline with print magazines like Essence, In Style or Glamour. I was thinking of a logo in the sense of a brand or company; my mistake! So, after a brief convo and exchanging of links we love, I head back to the drawing board with a clearer vision.





Which do you think she chose? You'll have to stay tuned to find out! Which one do you like the best?
I hope that this gave you some insight into how much goes into creating a logo. Sometimes when clients here the quoted price for a project they think it doesn't merit that number, because they don't know how much work goes into it!